There is a wide variety of of social media platforms, all offering something slightly different. It is
not necessary (or even possible) to try and get to know them all.
It is, however, important to know enough about the features, functions, characteristics and protocols of the most common platforms.
The decision about which social media platform, or even platforms, to use will be determined by
what you want to achieve. Perhaps even more important is finding out which platforms your target audience uses. Below are online tutorials for the most common platforms as well as links to a few industry resources.